Privacy Policy

Who we are.

LatentFrame LLC is a New Jersey company that runs the LatentFrame research app. Contact: hello@getlatentframe.com, 344 Grove St, PMB 61195, Jersey City, NJ 07302. This policy covers:

• people who use the app;

• visitors to getlatentframe.com;

• people we contact about LatentFrame;

• people named in AI answers we collect.

For account data, our website and our outreach, we decide how data is used, which makes us the controller. When a customer enters personal data into its workspace, we handle it for that customer under our Terms and, where signed, a data processing agreement.

What we collect

• Account details. Your email address, a user ID and sign-in times. If you use Google or Microsoft to sign in, they send us your name, email and basic profile. We never create or store a password for you.

• Workspace details. The workspaces you belong to, your role, and invitation status and dates.

• What you enter. Company name and website, competitors, questions, descriptions of your company and buyers, saved views and notes.

• Research data. The questions we send to AI services, their answers, the sources they cite, and our analysis. Answers sometimes name real people, such as executives or authors.

• Technical data. The app uses browser storage for sign-in and interface settings. Our hosting and sign-in providers may process IP addresses and other technical data in service and security logs. Log retention depends on the provider and service configuration.

• Messages. Emails you send us.

• Prospect details. For people we contact about LatentFrame: name, work email, job title and company, from public professional sources, plus our correspondence.

• Billing details (once paid plans start). Billing contact, plan and invoices. Our payment provider handles card and bank details.

We do not use advertising trackers. Our hosting providers may process technical data to operate and secure the website and app. We don't sell personal data and don't ask for sensitive data. Please keep personal and confidential information out of free-text fields.

Why we use it, and our legal bases (EU/UK)

Who receives it

• Our service providers, listed on our Subprocessors page. They process data to provide their services under the applicable service terms.

• Public AI services. ChatGPT, Gemini and Google Search receive your question set through our collection providers as ordinary signed-out queries. We do not attach your LatentFrame account identity to those queries. The services handle queries under their own terms and may keep them or use them to improve their models.

• AI model providers. Models from OpenAI and Anthropic, reached through OpenRouter, receive company descriptions and research data for question writing and analysis. We request routes that OpenRouter lists as not collecting request data for their own use. We do not promise zero data retention on every request: providers may retain request data under their service and abuse-monitoring policies. LatentFrame does not train AI models on your data.

• We do not intentionally include your account email address or name in research or analysis requests. Information entered in free-text fields can be sent with those requests, so keep personal and confidential information out of them.

• Google or Microsoft, if you sign in with them, under their own privacy terms.

• Others. Advisers; authorities where law requires; a buyer if the business is sold, under the same protections.

How long we keep it

• Account and workspace data: while the account is open, plus 30 days.

• Research data: while the workspace exists, plus 30 days.

• Backups are deleted on our providers' normal backup cycle.

• Billing and tax records: 7 years.

• Prospect data: until you opt out, or 24 months after last contact. If you opt out, we keep a minimal do-not-contact record.

Security.

We use access controls to separate workspace data and keep provider credentials on our servers. Data is encrypted in transit. We hold no security certification. If a breach affects your data, we will tell affected customers without undue delay.

Your rights.

Depending on where you live, you can ask us to:

• show you your data;

• correct it;

• delete it;

• export it;

• stop or limit our use of it.

Email hello@getlatentframe.com with "Privacy request". We verify requests through your account email and reply within 30 days. If you use LatentFrame through your employer's workspace, we may involve the workspace owner. If you are named in an AI answer we stored, you can ask us to hide or remove it. EU and UK residents may complain to their data protection authority. We do not sell or share personal data for targeted advertising.

Cookies and browser storage.

• The app uses browser storage for sign-in and interface settings. Sign-in and hosting providers may use cookies needed to provide their services.

• We do not use advertising cookies.

• The marketing website hosts its fonts locally. If the app requests fonts from Google Fonts, Google receives technical request data such as your IP address and browser details.

• Cloudflare hosts the marketing website and provides DNS and website security services.

International transfers.

We are based in the US. Our service providers may process data in the US and other countries where they operate. Processing locations depend on the service and provider configuration. Transfers are subject to applicable data protection requirements; contact us for information about the arrangements that apply to your data.

Children.

The service is for business use and is not directed at anyone under 16.

Changes.

We post updates here and email account holders before material changes take effect.

Contact.

LatentFrame LLC, 344 Grove St, PMB 61195, Jersey City, NJ 07302, hello@getlatentframe.com.